To create greater promotions for athletes and their teams, the Gulf South Conference haspartnered with a software called “INFLCR”. Jared Boggus, UWG’s Sports Information Director,has met with three sports teams this fall to soft launch the program and it will be used for all the teams during the 2022-23 year.
“The new INFLCR software will be a vital asset as it will allow us to deliver content directly to our student-athletes, so they can better market themselves, which in turn helps us better market their respective teams,” said Boggus. “Improved marketing ultimately puts that team in front of more eyes and more people which in turn increases attendance, revenue, and support for those teams.”
This new program allows both UWG Athletics and athletes themselves to share content on the platform. Now, the content is able to reach a larger audience.
“The goal of the INFLCR is to assist student-athletes in marketing themselves as a student and an athlete,” said Boggus. “This helps the student-athletes create a social media presence and following that could help them both while in college and their professional lives after college. It also creates a symbolic relationship between our department and the student-athletes.”
When new photos from team events are taken, they are put into the software and it runs facial recognition to tag the specific athlete. This photo then can be seen by the athlete through their“my media” tab under “explore more content”. From there they canlink it with their Twitter orInstagram. Athletes can also save the photo to their camera roll.
Boggus explained the new software to the teams who are currently using it as a trial for next season. New photos are added after each home eventunless a teamspecifically has hired a photographer to travel with them.
This new program is opening up a new world for the athletes. Currently they rely on a staff member that manages their sports social media page to post content. Each team manages their social media pages differently, but INFLCR gives each athlete the equal opportunity to market themself and their team.
UWG’s athletes will now be able to post schedules, fun photos and more with ease thanks to this new software.
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